Storytelling. Design. Targeting. Strategy. Our social media department is a fully integrated agency team that collaborates across departments, conceptualizes, strategizes, and launches full-fledged organic and paid strategies to build our clients’ building materials brands on social media. Comprised of specialists well-versed in social media strategy, copywriting, graphic design, and digital marketing, our team avoids the “set-it-and-forget-it" approach to ensure your channels are actively managed daily, while still keeping the big picture in mind. We take pride in strategizing beyond the page to ensure a well-rounded digital marketing ecosystem is built around your building materials brand.

Social media is more than just a “post it” medium.

It’s a living, breathing ecosystem that takes on a life of its own. We ensure your core message stays true to your overall digital marketing and brand. And our team proactively collaborates with you and identifies opportunities for of-the-moment social messaging, as well as planned content based on an approved content calendar that is informed by a publishing mission, content pillars, and strategy that matches the best social media channels and efforts with your building materials brand’s primary target audiences. And, it all begins with collaborating with you to set meaningful objectives and KPIs.

Continual monitoring, evaluation, refinement, and daily management

In addition to calendar curation and monthly post writing, our team monitors your channels daily to ensure your brand is engaging with customers, employees, and media partners. We don’t just copy, paste, and post: our team takes the time to learn your brand, get acquainted with key players, and engage with audiences.

In-depth monthly reporting

We utilize various tools to ensure you get the full picture of your brand’s social performance. We provide formal monthly performance reports driven by the agreed upon objectives and KPIs, including follower growth, benchmark engagement rates, ambassador and influencer programs, community management, sentiment, and paid campaign results. We report on what works, new insights, and how to optimize for continued growth.

Paid social media strategy

Boosts, paid partnership ads, and full-funnel campaign management: We tackle META incentives, LinkedIn campaigns, and content creator partnerships from inception to design, targeting, launch, and optimization.

Event support and employee ambassador campaign flights

Is your team active on the trade show circuit, or do they need direction to post natively to their networks? No problem! We work with your team to map out social-first content, creating a diverse ecosystem of thought leaders on social media. Trade shows, sales events, thought leadership posts, and shot lists can be curated to equip your sales and C-suite team with effective content to create first-person experiences – and we’ll be behind the scenes supporting them every step of the way.

Page enhancements, subscription management, and more

We strive to “go beyond the page” to ensure your social media presence is up to date and that your team is aware of the latest updates, subscriptions, and offers from each social media platform. Verification assistance, LinkedIn Premium enhancements, channel launches, and Hootsuite Amplify programs are just a few ways we can help your brand stay on track with the latest updates.

Let’s talk.

Have a specific marketing challenge? Looking for a new agency?
We’d love to hear from you.

Let’s get to work.

Materials Industry. Social Media Strategy for the Building