Featured
December 5, 2024
'%20clip-path='url(%23clip-path)'%3e%3cpath%20id='Path_86846'%20data-name='Path%2086846'%20d='M18.7,38.63A2.137,2.137,0,0,1,16.56,36.5V25.964L1.441,4.74A2.367,2.367,0,0,1,3.369,1H38.722A2.366,2.366,0,0,1,40.65,4.74L25.531,25.964v7.242a2.131,2.131,0,0,1-.91,1.747l-4.708,3.29a2.116,2.116,0,0,1-1.217.387'%20transform='translate(-0.045%20-0.045)'%20fill='%23fff'/%3e%3cpath%20id='Path_86847'%20data-name='Path%2086847'%20d='M38.677,1.909a1.412,1.412,0,0,1,1.149,2.232l-15.3,21.473v7.548a1.176,1.176,0,0,1-.5.964l-4.707,3.29a1.176,1.176,0,0,1-1.852-.965V25.614L2.174,4.141a1.412,1.412,0,0,1,1.15-2.232Zm0-1.909H3.324A3.321,3.321,0,0,0,.619,5.248L15.56,26.224V36.451a3.084,3.084,0,0,0,4.854,2.53l4.708-3.289a3.091,3.091,0,0,0,1.318-2.53V26.224L41.382,5.248A3.321,3.321,0,0,0,38.677,0'%20transform='translate(0%200)'%20fill='%23858585'/%3e%3c/g%3e%3c/svg%3e)
Creating a Dynamic Sales Enablement Tool Kit for Building Materials Brands
'%3e%3ccircle%20id='Ellipse_28'%20data-name='Ellipse%2028'%20cx='27.5'%20cy='27.5'%20r='27.5'%20transform='translate(287%20377)%20rotate(90)'%20fill='%23e31837'/%3e%3cpath%20id='Path_86737'%20data-name='Path%2086737'%20d='M-246.291,558.851l-6.551-6.552a1.441,1.441,0,0,0-2.038,0,1.442,1.442,0,0,0,0,2.039l4.07,4.07h-9.929a1.442,1.442,0,0,0-1.441,1.442,1.441,1.441,0,0,0,1.441,1.441h9.971l-4.071,4.072a1.441,1.441,0,0,0,0,2.038,1.433,1.433,0,0,0,1.019.422,1.433,1.433,0,0,0,1.019-.423l6.51-6.511A1.441,1.441,0,0,0-246.291,558.851Z'%20transform='translate(513.18%20-154.877)'%20fill='%23fff'/%3e%3c/g%3e%3c/svg%3e)
December 5, 2024
Creating a Dynamic Sales Enablement Tool Kit for Building Materials Brands
As a building materials manufacturer, you know the keys to success include ongoing product innovation to address your customer’s paint points. They also include constantly listening to your customers so you are primed to adjust to marketplace demand or address your own shortcomings.
'%20fill='%23fff'/%3e%3c/svg%3e)
December 3, 2024
2025 Insights: Smarter Lead Generation for Building Materials Brands
The building materials industry has long faced unique challenges in lead generation. Unlike many consumer products, building materials have a niche audience and often a complex sales cycle.
December 3, 2024
Marketing to Win More Healthcare and Education Construction Projects
The healthcare and education construction sectors face a unique set of challenges in 2025, as economic uncertainty continues to pressure budgets and impact project timelines. Continued inflationary pressures, elevated interest rates, shifting government funding, and changes in project scopes all require careful navigation of the economic landscape.
December 2, 2024
Targeting Construction Projects in Public Safety and Manufacturing
The commercial construction industry is experiencing significant shifts in 2025, with marked growth in public safety and industrial manufacturing projects.
November 20, 2024
The DIY Audience: Finding the Right Fit
The term “DIY” is a widely recognized phrase that stands for someone who – whether by choice, circumstance, or obligation – takes on a “do-it-yourself” project. For building products manufacturers, it is neither a narrow audience nor is it one that can be targeted with blanket assumptions.
November 7, 2024
BLD Marketing Earns Eight Accolades at 2024 MarCom Awards
BLD Marketing recently accepted six accolades from 2024 MarCom Awards, a global competition honoring excellence in the marketing and communications industry.
October 22, 2024
The Importance of Localized, Regional Marketing for Building Material Brands
Brands that compete and sell products globally focus their energies on developing a global identity. Consider the marketers for brands such as Pepsi, a renowned cola that, realistically, does not need to market its products uniquely to each region of the country.
October 10, 2024
BLD Marketing Augments Global Capabilities and Reach, Joins thenetworkone
BLD Marketing, a Pittsburgh-Based Agency Now Partnered with 1,600 Marketing Firms Across the World.
September 17, 2024
Digital Marketing in the Data Privacy Era
Think about the last time you left your office or your home – or anywhere – without your mobile device. Chances are the moment you realized you had forgotten it, you turned around to retrieve it. Be without your device for even a few hours? Unthinkable these days.
August 19, 2024
Part 2: B2B Marketing Trends & Challenges
An extraordinarily tight presidential race between two candidates whose economic policies will impact B2B businesses. The ongoing challenge of adapting to – and adopting – artificial intelligence. A skilled labor shortage in many industrial sectors.
August 7, 2024
Effective Email Marketing Strategies for Building Products Brands
At first blush, email marketing might seem simple. Create a list, design a few emails, and hit send. That should drive engagement and generate leads, right? Think again.
July 23, 2024
The Role of Influencer Marketing in the Building Materials Industry
Once the domain of lifestyle and consumer brands, influencer marketing has made significant inroads into B2B marketing. Today, influencer strategies have the power to deliver value for brands in the building and construction industry.
July 11, 2024
Part 1: B2B Marketing Trends
As a marketing agency focused on B2B marketing for many of our clients, we sought an AI-perspective on current B2B trends. Part one of our analysis focuses on the top 10 B2B marketing trends today. Following is the ChatGPT perspective along with a practical point-of-view from BLD Marketing.
June 12, 2024
New Accounts, Recent Hiring Signal Ongoing Growth for BLD Marketing
BLD Marketing, a results-based, digital-first, full-service strategic marketing agency serving the building materials category exclusively throughout North America and abroad, is marking a period of ongoing growth for the firm with the addition of three new accounts to its client roster.
May 14, 2024
Performance Marketing for Building Materials Brands
Performance marketing is a crucial aspect of the overall digital marketing strategy for building products manufacturers, and it is reshaping how businesses reach and engage with their audiences, whether they are architects, specifiers, builders, developers, or all of the above.
April 27, 2024
Q&A: 2024 Interior Design Trends
Interior design trends are impacted by a wide variety of factors – technology, a growing desire for nature, and even the lingering effects of the global pandemic. BLD Marketing sat down with interior designer Samantha Rayl of R3A Architecture to discuss the latest interior design trends, what is influencing product specification, and how personalization is driving change in the industry.
April 15, 2024
Target Smarter, Reach Further: Social Media and Building Products Manufacturers
As a building materials brand, you know that social media should constitute a meaningful part of your marketing and communications efforts, all designed to identify and engage a community of followers and advocates. From digital advertising to community management, meeting your customers where they are is integral to your company’s success – both in person and online.
March 14, 2024
Get Your Plan Together: 2024 Marketing Guide
As someone charged with developing a marketing plan and budget for your building products brand, you are undoubtedly facing a host of challenges – new opportunities, shifting priorities, ever-changing customer needs and wants, rapidly emerging digital marketing technologies, and finite financial resources. In a hyper-digital world where everyone who matters to you begins their buying journey online, where do you start?
March 6, 2024
Our Take: IBS 2024
With the latest in everything in interior design and home fixtures to exterior cladding, insulation, windows, doors, and more, the 2024 edition of the International Builders’ Show<sup>®</sup> (IBS) took over the Las Vegas Convention Center last week.
February 13, 2024
2024-25 Commercial Construction Market Forecast
What can we expect in terms of growth and performance in commercial building and construction industry in 2024 and 2025? One of the best known sources of data on the subject is the American Institute of Architects, which publish a consensus construction forecast twice a year.
January 31, 2024
Landing Page Best Practices for the Building Materials Industry
In the building and construction industry, a landing page and a website serve different purposes. Landing pages act as first points of introduction, providing focused and relevant content based on a highly targeted campaign strategy.
January 17, 2024
The Perpetual Story Mining Process
Email marketing. Social media. Blogging. Search engine marketing. Paid advertising. Trade show exhibitions. Media relations. If you are a savvy building products manufacturer, each one of these executions is part of your marketing matrix, defined by BLD Marketing as the digital marketing ecosystem.
January 10, 2024
The Ideal Customer for Your Building Materials Brand
At a recent business lunch, I was asked a thoughtful question by a former colleague, who is also president of her marketing agency. She wanted to know which brand in the building materials category I would love to work on as a client at BLD Marketing.
December 20, 2023
How Building Materials Marketers Can Harness the Power of AI
AI has the potential to transform the way we brainstorm, strategize, and work day to day as marketing professionals. Corporate America is still in the early phases of determining how much AI can and should impact their business and how to best utilize the technology while balancing its efficiency with an evolving code of ethics.
December 11, 2023
BLD Marketing’s Creative Solutions for Vinyl Sustainability Council Recognized by 2023 MarCom Awards
BLD Marketing, a results-based, digital-first, full-service strategic marketing agency serving the building materials category exclusively throughout North America and abroad, recently received recognition for its creative work on behalf of Vinyl Sustainability Council (VSC) from the 2023 MarCom Awards.
November 15, 2023
Must-Have Social Media KPIs for Building Products Brands
Over the past two decades, social media has evolved from a “nice to have” to a “must have” for a building products brand, whether your company manufactures insulation, insulated metal panels, cladding, windows and doors, or something else.
November 7, 2023
The Five-Step Podcast Guide for Building Materials Manufacturers
Starting a podcast as a building materials manufacturer might sound like a steep climb, but it can be an effective platform to make a real connection with your audience, showcase your industry expertise, and establish your brand ambassadors as thought leaders in the construction industry.
October 30, 2023
Making a Plan: Building Materials Marketing for 2024
As a building materials manufacturer, you face a complex set of circumstances as the calendar prepares to turn to 2024. The lingering effects of a global pandemic continue to impact the building and construction industry – both residential and commercial – creating new norms. Talk of a potential recession has not gone away, although there is no firm consensus as to what it might look like or when it might evolve.
September 21, 2023
The Waterfall Effect
Whether your company manufactures building envelope solutions, energy-efficient windows, or high-performance insulation, your brand’s success at driving business rests on its ability to tell a compelling story. You need to be able to differentiate yourself in the marketplace, to demonstrate that a customer should trust you and should buy from you.
August 29, 2023
2023 Commercial Construction Market Projects Growth
Despite ongoing economic volatility, 2023 is looking strong for the commercial construction market. The AIA’s semi-annual Consensus Construction Forecast is projecting growth for just about every non-residential segment of the construction market. While not as strong as originally anticipated in July, the 2023 forecast suggests there are still many opportunities. The bigger challenge, however, may be in sustaining this momentum into 2024.
August 22, 2023
Avoiding the Pitfalls of Digital Advertising
In today's fast-paced digital environment, it is an absolute must for brands to capture the attention of their target audiences online. This has created a media landscape that has allowed for digital advertising to thrive and become a foundational component of marketing strategies for building materials manufacturers.
August 3, 2023
Top 5 Best Practices for Search Engine Optimization
As we turn to search engines every day to gather information or do research, businesses are striving to make their websites more visible, to ultimately convert prospects to customers. A recent study from Forbes shows that 68% of online experiences begin with a search engine, with Google currently holding 92% of the total search engine market share.
June 21, 2023
The Emergence of Prefabrication & Modular Construction
Modular and prefabrication construction is gaining traction as an efficient method for building construction projects. Driven by factors such as skilled labor shortages and the need for better project predictability, the market is seeing continual adoption of some level of prefabricated solutions.
June 6, 2023
Your Building Products Brand and Social Media
On a daily basis, we find ourselves glued to our cell phones, bouncing between different social media apps. According to a recent report issued by Datareportal, the typical working-age internet user now spends more than 2½ hours per day using social platforms. That often includes your key audiences as a building products manufacturer – designers, architects, specifiers, builders, contractors, installers, and other key construction professionals.
May 25, 2023
Leading Construction Index Produces Stability
The economic outlook detailed in daily headlines can be a maelstrom of mixed messages. Yet, in midst of the swirl, the construction industry appears to be a buoy of cautious optimism.
May 16, 2023
Today’s Homebuyers: Back to the Future
For years, Millennials led the pack when it came to the purchase of homes across the United States. A global pandemic, an uncertain economy, and a host of other factors have shifted the paradigm for home buying. Consequently, for the first time in a decade, a different and older generation is back in the lead.
May 8, 2023
2023 Commercial Construction: Growth on the Horizon
Despite ongoing economic volatility, 2023 is looking strong for the commercial construction market. The AIA’s semi-annual Consensus Construction Forecast is projecting growth for just about every non-residential segment of the construction market. While not as strong as originally projected in July, the 2023 forecast suggests there are many opportunities. The bigger challenge may be in sustaining this momentum into 2024.
Let’s talk.
Have a specific marketing challenge? Looking for a new agency?
We’d love to hear from you.
