Building products manufacturers know they need to differentiate their brand, products, and services in a competitive business environment. Yet, without a foundational, adaptable, brand and product strategy, building product manufacturers risk missing valuable opportunities, or worse, losing business to competitors.

A marketing and sales roadmap is essential to make sense of the complex market factors that impact the value chain of customers, and for building product manufacturer companies.

Strategic Guidance and Execution Based on Research and Insights

At BLD Marketing we deliver strategic guidance and execution that is based on rigorous research and planning with our clients and their customers. Through this process, part of our account management discipline, we identify customer pain points and our client’s actionable differentiators to open new marketing, sales, and business opportunities.

BLD account managers lead the agency’s strategic approach, translating the comprehensive research conducted at the beginning of an engagement with a full messaging, communication, and visual execution that activates the findings to reach those construction professionals most relevant to the client’s business and marketing objectives.

Success Through a Commitment to People, Platforms, and Process

BLD account management professionals also excel at the tactical level of the marketing plans – executing the daily to-dos across the agency and coordinating with the client to bring a creative vision to life and measure the results. For instance, BLD deploys one of the leading project management platforms – Asana – and has staff with specialized knowledge of the platform to create efficiencies.

A Data-Driven Mindset Combined with an Intellectual Curiosity to Learn

A data-driven mindset is a core part of BLD Marketing’s account management approach. From the ins and outs of Google Analytics 4 to CRM tools such as HubSpot, to the array of results across paid, earned, owned and social media, account managers work closely with the creative, digital, media, and PR/content/social teams to conduct performance analysis on a regular basis. More than just a process of re-stating vanity metrics, BLD’s performance analysis process includes a heavy dose of insight that answers the question, so what? And more importantly, provides recommendation based on the data at hand.

BLD Marketing account managers bring more than 50 years of collective experience to the profession, while also employing future strategic leaders – and cultivating curiosity to uncover new ideas and stay ahead of the curve.

Strategic Partners Accountable to Performance and Expectations

At BLD Marketing, account management guides building materials brands and companies along the marketing and sales roadmap at times serving as a moderator to answer questions, an advocate that coordinates client projects, a confidant who takes ownership of the process and results. BLD Marketing account managers are a strategic partner that elevates brands, products, and the people behind them, so building product manufacturers bring home valuable opportunities and gain a competitive edge.

Contact us to work with a team who knows the building materials category and will help you achieve optimal results in growing your building materials brand.