Marketing for trade associations in the building and construction industry requires a particular expertise. BLD Marketing, exclusively focused on the building materials industry, offers a strategic marketing approach for associations to engage members, attract new ones, and position the association as a valuable industry resource. The approach we take with our trade association clients considers the following:

1. Offer A Clear Value Proposition

• Feature the benefits of membership, such as networking, industry advocacy, market insights, and educational resources.
• Showcase success stories of how the association has helped members solve building and construction industry challenges and grow their business.

2. Understand your Target Audience(s)

• Identify all key building and construction industry stakeholders – members, prospects, influencers, and policymakers – and create value propositions for each.
• Prioritize your primary from secondary audiences.

3. Set Meaningful Marketing & Business Objectives

• KPIs on membership growth, retention, or engagement.
• Issues and advocacy
• Transforming perceptions on building and construction methodologies to adopt better practices.

4. Create & Nurture Your Digital Marketing Ecosystem

• Website: Creating an industry hub that is professional, easy-to-navigate site with industry news, membership benefits, and event details.
• SEO & Content Marketing:  Regularly updated content, blogs, whitepapers, polling, and reports to position the association as a building and construction industry thought leader.
• Social Media:  Active engagement on appropriate social media channels to connect with members stakeholders, and building and construction industry leaders.
• Digital Campaigns:  With micro-targeted advertising and impactful messaging to reach and influence the right audiences.
• Email Marketing:  Leveraging membership databases to connect and engage with members and other stakeholders.
• Webinars:  To reach and engage stakeholders on relevant topics.
• Performance Tracking:  Embracing data analytics to measure, analyze, uncover, and optimize overall marketing performance.

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5. Industry Advocacy, Thought Leadership & Reputation Management

• Communicate the association’s role in shaping building and construction industry policies, regulations, and transformative initiatives for the industry.
• Publish reports, case studies, and expert opinions to establish credibility.
• Responding to industry challenges, market downturns, or controversies.

6. Events & Networking Opportunities

• Host trade shows, webinars, conferences, and networking events to provide value and build community.
• Use hybrid event formats to reach a broader building and construction industry audience.

BLD Marketing’s industry knowledge and experience gives us a differentiated advantage in working with trade associations as clients.