Every building products manufacturer has a story to tell – about its differentiators in the marketplace, its commitment to innovation, and how it contributes to the modern built environment for construction professionals of all kinds.

Harness the Power of Storytelling

At BLD Marketing, our PR/content marketing professionals harness the power of perpetual storytelling to drive awareness and credibility for your building products brand among all of your critical audiences – homeowners, builders, developers, specifiers, installers, architects, designers, and more. Our team empowers you to amplify your voice and optimize your outreach. We meticulously marry earned and owned media strategies to create a continuum of activity for your brand, developing what we like to call your content marketing ecosystem. It is engineered so that you get noticed, generate leads, and ultimately drive business for your organization.

A Team of Content Marketers Connected to the Building and Construction Industry

BLD Marketing’s team includes former journalists and media relations practitioners who constantly monitor the latest industry trends and ongoing dialogue that impact your business. We cultivate and maintain key relationships with industry media stakeholders on a perpetual basis. This translates into a powerful tool, producing impactful media coverage for your brand, its people, and its products. In essence, we ensure you are part of the conversation and get noticed for your innovations and your solutions. And we are partners with you every step of the way during the media relations process, uncovering a reporter’s angle and preparing you to be interviewed by a trained journalist so you can be your best self as you represent the brand.

Our content marketing specialists are gifted, passionate brand journalists who know how to get to the heart of the matter. We are highly skilled at uncovering and nurturing compelling stories across the enterprise and then transforming them into meaningful content assets – case studies, project profiles, white papers, authored articles, blog posts, customer testimonials, videos, and more. Each one of these assets serves as a crucial driver in your brand’s content marketing ecosystem, ensuring you are the one that authors the central narrative about your brand. We also build a platform for your subject matter experts to share their expertise and their insights, thereby positioning your brand as a thought leader with meaningful perspective on your industry.

Social Media for Building Materials Brands

Our social media practitioners are experts at helping you to build and cultivate a community of followers. From strategic planning and content curation to community management and ongoing optimization, we ensure you are constantly gaining traction on your social media channels by driving follower growth and engagement. We ensure this effort is strategically woven into your PR and content marketing program so you are getting the best measurable performance out of your storytelling efforts. We review and confirm paid media opportunities that work synergistically with your organic social media efforts to ensure your brand is getting in front of the right people on the right channel. And we conduct and deliver rigorous reporting to show you the results of these efforts.

A Full Suite of Content Marketing and Media Relations Services

BLD Marketing’s PR/content team also offers highly specialized services for your building materials brand. We have full capabilities in executive communications, internal communications, media training, and crisis response planning and management. These services are at the ready for you – whether it is a long-term initiative you are undertaking or if you are responding to the urgent needs of the moment.

Let’s get to telling your story. Contact us to today.