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Part 1: B2B Marketing Trends

As a marketing agency focused on B2B marketing for many of our clients, we sought an AI-perspective on current B2B trends. Part one of our analysis focuses on the top 10 B2B marketing trends today. Following is the ChatGPT perspective along with a practical point-of-view from BLD Marketing.

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Performance Marketing for Building Materials Brands

Performance marketing is a crucial aspect of the overall digital marketing strategy for building products manufacturers, and it is reshaping how businesses reach and engage with their audiences, whether they are architects, specifiers, builders, developers, or all of the above.

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Talking Trade Shows

Talking Trade Shows

Exhibiting at trade shows has been a marketing strategy staple for building materials brands for decades: showcasing products, building relationships with new and existing prospects and customers, and giving the industry a peek behind the curtain into what is new and innovative at your organization.

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The State of Sustainability

Sustainability is having a significant impact on product selection in the building materials industry. The effects of these choices are evident on buildings being constructed around the world.

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Top 10 Considerations When Selecting an Ad Agency in the Building and Construction Industry

BLD Marketing has been dedicated to the building and construction category for more than two decades. We exclusively service building materials brands and have added several new clients to our roster over the past two years since our ownership and name change. This effort is all aimed toward building our brand into a results-oriented, digital marketing firm serving both the commercial and residential building materials markets. We have experienced significant growth recently and have interacted with a number of brands in the category to determine their needs and how we can best help them. Here’s what we have learned.

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Achieving Message Consistency for Your Building Products Brand

As a building products manufacturer, your company should have a carefully crafted brand voice that helps to define who you are in the marketplace.

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Trade Show Tradeoff: Time for Re-Evaluation

As a building materials manufacturer (BMM), you know the drill. It is one you have likely conducted every year when it came time to lock down your marketing budget. Carefully select which industry trade shows make sense for your company. Then, determine the size and scope of your exhibit or your booth, design it, build it, and ship it.

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Training Practices for Today’s Building Materials Manufacturer

In order to be impactful and add value, today’s building materials sales professionals must become trusted advisors to primary influencers (like architects) for product specification and selection.