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July 23, 2024
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The Role of Influencer Marketing in the Building Materials Industry
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July 11, 2024
Part 1: B2B Marketing Trends
As a marketing agency focused on B2B marketing for many of our clients, we sought an AI-perspective on current B2B trends. Part one of our analysis focuses on the top 10 B2B marketing trends today. Following is the ChatGPT perspective along with a practical point-of-view from BLD Marketing.
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June 12, 2024
New Accounts, Recent Hiring Signal Ongoing Growth for BLD Marketing
BLD Marketing, a results-based, digital-first, full-service strategic marketing agency serving the building materials category exclusively throughout North America and abroad, is marking a period of ongoing growth for the firm with the addition of three new accounts to its client roster.
May 14, 2024
Performance Marketing for Building Materials Brands
Performance marketing is a crucial aspect of the overall digital marketing strategy for building products manufacturers, and it is reshaping how businesses reach and engage with their audiences, whether they are architects, specifiers, builders, developers, or all of the above.
April 27, 2024
Q&A: 2024 Interior Design Trends
Interior design trends are impacted by a wide variety of factors – technology, a growing desire for nature, and even the lingering effects of the global pandemic. BLD Marketing sat down with interior designer Samantha Rayl of R3A Architecture to discuss the latest interior design trends, what is influencing product specification, and how personalization is driving change in the industry.
April 15, 2024
Target Smarter, Reach Further: Social Media and Building Products Manufacturers
As a building materials brand, you know that social media should constitute a meaningful part of your marketing and communications efforts, all designed to identify and engage a community of followers and advocates. From digital advertising to community management, meeting your customers where they are is integral to your company’s success – both in person and online.
March 14, 2024
Get Your Plan Together: 2024 Marketing Guide
As someone charged with developing a marketing plan and budget for your building products brand, you are undoubtedly facing a host of challenges – new opportunities, shifting priorities, ever-changing customer needs and wants, rapidly emerging digital marketing technologies, and finite financial resources. In a hyper-digital world where everyone who matters to you begins their buying journey online, where do you start?
March 6, 2024
Our Take: IBS 2024
With the latest in everything in interior design and home fixtures to exterior cladding, insulation, windows, doors, and more, the 2024 edition of the International Builders’ Show<sup>®</sup> (IBS) took over the Las Vegas Convention Center last week.
February 13, 2024
2024-25 Commercial Construction Market Forecast
What can we expect in terms of growth and performance in commercial building and construction industry in 2024 and 2025? One of the best known sources of data on the subject is the American Institute of Architects, which publish a consensus construction forecast twice a year.
January 31, 2024
Landing Page Best Practices for the Building Materials Industry
In the building and construction industry, a landing page and a website serve different purposes. Landing pages act as first points of introduction, providing focused and relevant content based on a highly targeted campaign strategy.
January 17, 2024
The Perpetual Story Mining Process
Email marketing. Social media. Blogging. Search engine marketing. Paid advertising. Trade show exhibitions. Media relations. If you are a savvy building products manufacturer, each one of these executions is part of your marketing matrix, defined by BLD Marketing as the digital marketing ecosystem.
January 10, 2024
The Ideal Customer for Your Building Materials Brand
At a recent business lunch, I was asked a thoughtful question by a former colleague, who is also president of her marketing agency. She wanted to know which brand in the building materials category I would love to work on as a client at BLD Marketing.
December 20, 2023
How Building Materials Marketers Can Harness the Power of AI
AI has the potential to transform the way we brainstorm, strategize, and work day to day as marketing professionals. Corporate America is still in the early phases of determining how much AI can and should impact their business and how to best utilize the technology while balancing its efficiency with an evolving code of ethics.
December 11, 2023
BLD Marketing’s Creative Solutions for Vinyl Sustainability Council Recognized by 2023 MarCom Awards
BLD Marketing, a results-based, digital-first, full-service strategic marketing agency serving the building materials category exclusively throughout North America and abroad, recently received recognition for its creative work on behalf of Vinyl Sustainability Council (VSC) from the 2023 MarCom Awards.
November 15, 2023
Must-Have Social Media KPIs for Building Products Brands
Over the past two decades, social media has evolved from a “nice to have” to a “must have” for a building products brand, whether your company manufactures insulation, insulated metal panels, cladding, windows and doors, or something else.
November 7, 2023
The Five-Step Podcast Guide for Building Materials Manufacturers
Starting a podcast as a building materials manufacturer might sound like a steep climb, but it can be an effective platform to make a real connection with your audience, showcase your industry expertise, and establish your brand ambassadors as thought leaders in the construction industry.
October 30, 2023
Making a Plan: Building Materials Marketing for 2024
As a building materials manufacturer, you face a complex set of circumstances as the calendar prepares to turn to 2024. The lingering effects of a global pandemic continue to impact the building and construction industry – both residential and commercial – creating new norms. Talk of a potential recession has not gone away, although there is no firm consensus as to what it might look like or when it might evolve.
September 21, 2023
The Waterfall Effect
Whether your company manufactures building envelope solutions, energy-efficient windows, or high-performance insulation, your brand’s success at driving business rests on its ability to tell a compelling story. You need to be able to differentiate yourself in the marketplace, to demonstrate that a customer should trust you and should buy from you.
August 29, 2023
2023 Commercial Construction Market Projects Growth
Despite ongoing economic volatility, 2023 is looking strong for the commercial construction market. The AIA’s semi-annual Consensus Construction Forecast is projecting growth for just about every non-residential segment of the construction market. While not as strong as originally anticipated in July, the 2023 forecast suggests there are still many opportunities. The bigger challenge, however, may be in sustaining this momentum into 2024.
August 22, 2023
Avoiding the Pitfalls of Digital Advertising
In today's fast-paced digital environment, it is an absolute must for brands to capture the attention of their target audiences online. This has created a media landscape that has allowed for digital advertising to thrive and become a foundational component of marketing strategies for building materials manufacturers.
August 3, 2023
Top 5 Best Practices for Search Engine Optimization
As we turn to search engines every day to gather information or do research, businesses are striving to make their websites more visible, to ultimately convert prospects to customers. A recent study from Forbes shows that 68% of online experiences begin with a search engine, with Google currently holding 92% of the total search engine market share.
June 21, 2023
The Emergence of Prefabrication & Modular Construction
Modular and prefabrication construction is gaining traction as an efficient method for building construction projects. Driven by factors such as skilled labor shortages and the need for better project predictability, the market is seeing continual adoption of some level of prefabricated solutions.
June 6, 2023
Your Building Products Brand and Social Media
On a daily basis, we find ourselves glued to our cell phones, bouncing between different social media apps. According to a recent report issued by Datareportal, the typical working-age internet user now spends more than 2½ hours per day using social platforms. That often includes your key audiences as a building products manufacturer – designers, architects, specifiers, builders, contractors, installers, and other key construction professionals.
May 25, 2023
Leading Construction Index Produces Stability
The economic outlook detailed in daily headlines can be a maelstrom of mixed messages. Yet, in midst of the swirl, the construction industry appears to be a buoy of cautious optimism.
May 16, 2023
Today’s Homebuyers: Back to the Future
For years, Millennials led the pack when it came to the purchase of homes across the United States. A global pandemic, an uncertain economy, and a host of other factors have shifted the paradigm for home buying. Consequently, for the first time in a decade, a different and older generation is back in the lead.
May 8, 2023
2023 Commercial Construction: Growth on the Horizon
Despite ongoing economic volatility, 2023 is looking strong for the commercial construction market. The AIA’s semi-annual Consensus Construction Forecast is projecting growth for just about every non-residential segment of the construction market. While not as strong as originally projected in July, the 2023 forecast suggests there are many opportunities. The bigger challenge may be in sustaining this momentum into 2024.
March 16, 2023
BLD Marketing Generates Ongoing Growth, Prepares for 2023 Office Expansion to Accommodate Momentum
BLD Marketing, a results-based, digital-first, full-service strategic marketing agency serving the building materials category exclusively throughout North America and abroad, is marking another period of substantial growth at the start of 2023 more than three years after the agency’s rebranding.
February 23, 2023
Today's Architectural Firm
Like many industries, architectural firms have experienced changes coming out of the pandemic. On top of that, younger generations are influencing the firms differently. These factors have changed architectural firms in many ways – from their size, culture, where they specialize, and how technology is being adopted. Using the American Institute of Architects recent study, “The Business of Architecture 2022,” BLD Marketing constructed this infographic to capture the current trends.
February 9, 2023
International Builders’ Show 2023
The 2023 NAHB International Builders’ Show<sup>®</sup> (IBS) drew 70,000 construction professionals to the Las Vegas Convention Center last week, making it the most attended IBS since 2008.
January 11, 2023
Talking Trade Shows
Exhibiting at trade shows has been a marketing strategy staple for building materials brands for decades: showcasing products, building relationships with new and existing prospects and customers, and giving the industry a peek behind the curtain into what is new and innovative at your organization.
December 13, 2022
Earning Your Spot in the Industry Conversation
Whether you manufacture windows, exterior cladding, insulation, or a multitude of building products for today’s modern construction environment, your marketing program should be comprised of a strategic mix of the three types of media for it to have true impact – paid, owned, and earned media. They all play a major role in raising the level of awareness for your brand in a crowded marketplace.
November 15, 2022
Making it Count: Building Materials Brands and the Media Interview
Perhaps your building materials brand is ready to introduce a product that required years of research and testing, and that product is poised to alter the dynamic for the building envelope or change the conversation about energy efficiency. Maybe your company’s new CEO is ready to articulate a vision for the future of your enterprise, one you seek to share with architects, specifiers, and builders. Or your brand is investing in a massive expansion to increase production and deliver better product turnaround time for your prospects and customers.
Let’s talk.
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