The BLD Blog

A collection of building materials marketing trends and insights focused on helping building product manufacturers BLD their brand.

2024-25 Commercial Construction Market Forecast

February 13, 2024

What can we expect in terms of growth and performance in commercial building and construction industry in 2024 and 2025? One of the best known sources of data on the subject is the American Institute of Architects, which publish a consensus construction forecast twice a year.

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Landing Page Best Practices for the Building Materials Industry

January 31, 2024

In the building and construction industry, a landing page and a website serve different purposes. Landing pages act as first points of introduction, providing focused and relevant content based on a highly targeted campaign strategy.

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The Perpetual Story Mining Process

January 17, 2024

Email marketing. Social media. Blogging. Search engine marketing. Paid advertising. Trade show exhibitions. Media relations. If you are a savvy building products manufacturer, each one of these executions is part of your marketing matrix, defined by BLD Marketing as the digital marketing ecosystem.

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The Ideal Customer for Your Building Materials Brand

January 10, 2024

At a recent business lunch, I was asked a thoughtful question by a former colleague, who is also president of her marketing agency. She wanted to know which brand in the building materials category I would love to work on as a client at BLD Marketing.

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BLD Marketing’s Creative Solutions for Vinyl Sustainability Council Recognized by 2023 MarCom Awards

December 20, 2023

BLD Marketing, a results-based, digital-first, full-service strategic marketing agency serving the building materials category exclusively throughout North America and abroad, recently received recognition for its creative work on behalf of Vinyl Sustainability Council (VSC) from the 2023 MarCom Awards.

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How Building Materials Marketers Can Harness the Power of AI

December 11, 2023

AI has the potential to transform the way we brainstorm, strategize, and work day to day as marketing professionals. Corporate America is still in the early phases of determining how much AI can and should impact their business and how to best utilize the technology while balancing its efficiency with an evolving code of ethics.

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Must-Have Social Media KPIs for Building Products Brands

November 15, 2023

Over the past two decades, social media has evolved from a “nice to have” to a “must have” for a building products brand, whether your company manufactures insulation, insulated metal panels, cladding, windows and doors, or something else.

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The Five-Step Podcast Guide for Building Materials Manufacturers

November 7, 2023

Starting a podcast as a building materials manufacturer might sound like a steep climb, but it can be an effective platform to make a real connection with your audience, showcase your industry expertise, and establish your brand ambassadors as thought leaders in the construction industry.

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Making a Plan: Building Materials Marketing for 2024

October 30, 2023

As a building materials manufacturer, you face a complex set of circumstances as the calendar prepares to turn to 2024. The lingering effects of a global pandemic continue to impact the building and construction industry – both residential and commercial – creating new norms. Talk of a potential recession has not gone away, although there is no firm consensus as to what it might look like or when it might evolve.

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The Waterfall Effect

September 21, 2023

Whether your company manufactures building envelope solutions, energy-efficient windows, or high-performance insulation, your brand’s success at driving business rests on its ability to tell a compelling story. You need to be able to differentiate yourself in the marketplace, to demonstrate that a customer should trust you and should buy from you.

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2023 Commercial Construction Market Projects Growth

August 29, 2023

Despite ongoing economic volatility, 2023 is looking strong for the commercial construction market. The AIA’s semi-annual Consensus Construction Forecast is projecting growth for just about every non-residential segment of the construction market. While not as strong as originally anticipated in July, the 2023 forecast suggests there are still many opportunities. The bigger challenge, however, may be in sustaining this momentum into 2024.

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Avoiding the Pitfalls of Digital Advertising

August 22, 2023

In today's fast-paced digital environment, it is an absolute must for brands to capture the attention of their target audiences online. This has created a media landscape that has allowed for digital advertising to thrive and become a foundational component of marketing strategies for building materials manufacturers.

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Top 5 Best Practices for Search Engine Optimization

August 3, 2023

As we turn to search engines every day to gather information or do research, businesses are striving to make their websites more visible, to ultimately convert prospects to customers. A recent study from Forbes shows that 68% of online experiences begin with a search engine, with Google currently holding 92% of the total search engine market share.

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The Emergence of Prefabrication & Modular Construction

June 21, 2023

Modular and prefabrication construction is gaining traction as an efficient method for building construction projects. Driven by factors such as skilled labor shortages and the need for better project predictability, the market is seeing continual adoption of some level of prefabricated solutions.

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Your Building Products Brand and Social Media

June 6, 2023

On a daily basis, we find ourselves glued to our cell phones, bouncing between different social media apps. According to a recent report issued by Datareportal, the typical working-age internet user now spends more than 2½ hours per day using social platforms. That often includes your key audiences as a building products manufacturer – designers, architects, specifiers, builders, contractors, installers, and other key construction professionals.

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Leading Construction Index Produces Stability

May 25, 2023

The economic outlook detailed in daily headlines can be a maelstrom of mixed messages. Yet, in midst of the swirl, the construction industry appears to be a buoy of cautious optimism.

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Today’s Homebuyers: Back to the Future

May 16, 2023

For years, Millennials led the pack when it came to the purchase of homes across the United States. A global pandemic, an uncertain economy, and a host of other factors have shifted the paradigm for home buying. Consequently, for the first time in a decade, a different and older generation is back in the lead.

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2023 Commercial Construction: Growth on the Horizon

May 8, 2023

Despite ongoing economic volatility, 2023 is looking strong for the commercial construction market. The AIA’s semi-annual Consensus Construction Forecast is projecting growth for just about every non-residential segment of the construction market. While not as strong as originally projected in July, the 2023 forecast suggests there are many opportunities. The bigger challenge may be in sustaining this momentum into 2024.

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BLD Marketing Generates Ongoing Growth, Prepares for 2023 Office Expansion to Accommodate Momentum

March 16, 2023

BLD Marketing, a results-based, digital-first, full-service strategic marketing agency serving the building materials category exclusively throughout North America and abroad, is marking another period of substantial growth at the start of 2023 more than three years after the agency’s rebranding.

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Today's Architectural Firm

February 23, 2023

Like many industries, architectural firms have experienced changes coming out of the pandemic. On top of that, younger generations are influencing the firms differently. These factors have changed architectural firms in many ways – from their size, culture, where they specialize, and how technology is being adopted. Using the American Institute of Architects recent study, “The Business of Architecture 2022,” BLD Marketing constructed this infographic to capture the current trends.

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International Builders’ Show 2023

February 9, 2023

The 2023 NAHB International Builders’ Show® (IBS) drew 70,000 construction professionals to the Las Vegas Convention Center last week, making it the most attended IBS since 2008.

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Talking Trade Shows

January 11, 2023

Exhibiting at trade shows has been a marketing strategy staple for building materials brands for decades: showcasing products, building relationships with new and existing prospects and customers, and giving the industry a peek behind the curtain into what is new and innovative at your organization.

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Earning Your Spot in the Industry Conversation

December 13, 2022

Whether you manufacture windows, exterior cladding, insulation, or a multitude of building products for today’s modern construction environment, your marketing program should be comprised of a strategic mix of the three types of media for it to have true impact – paid, owned, and earned media. They all play a major role in raising the level of awareness for your brand in a crowded marketplace.

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Making it Count: Building Materials Brands and the Media Interview

November 15, 2022

Perhaps your building materials brand is ready to introduce a product that required years of research and testing, and that product is poised to alter the dynamic for the building envelope or change the conversation about energy efficiency. Maybe your company’s new CEO is ready to articulate a vision for the future of your enterprise, one you seek to share with architects, specifiers, and builders. Or your brand is investing in a massive expansion to increase production and deliver better product turnaround time for your prospects and customers.

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2023 Planning: Avoid Premature Marketing Budget Cuts

November 1, 2022

All indications are that we will experience some form of an economic slowdown in 2023. As a building products manufacturer, you are likely casting a wary eye at those predictions and shaping your 2023 budget to compensate for the potential downturn. Consider that inflation and rising interest rates have already negatively impacted the residential construction market.

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Make It Mobile

October 26, 2022

Think about how many online searches you make and how much time you spend surfing websites on your handheld mobile device. News. Sports scores. Recipes. Shopping. The list goes on and on. This type of online behavior has been adopted by professionals, too, particularly in today’s work-from-home environment.

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Sustainability: The Larger Conversation

October 11, 2022

In a recent Business Wire study, sustainability rated as an important criterion for 60 percent of consumers on a global scale when it comes to making purchasing decisions. Customers want to feel like they have a stake in the planet’s future based on the choices they make.

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2023 Commercial Construction Segment Poised for Growth

September 14, 2022

Despite the recession talk, 2023 is looking strong for the commercial construction market. The AIA’s semi-annual consensus construction forecast is projecting growth for just about every nonresidential segment of the construction market. The forecast also upgraded many building segments in 2022. Overall, the nonresidential activity is expected to finish 2022 strong (+9.1%) and maintain momentum in 2023 (+6.0%).

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Pay to Play: Diversifying Your Social Media Program

September 1, 2022

When developing a social media program for your building materials brand, one of your primary goals is to gain new followers and potential customers.

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Google Analytics: Change is Coming

August 17, 2022

As a building materials manufacturer, you know it is critical to constantly gauge the performance of your website. Your most important digital asset helps people to form their first impressions about your company and its products.

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The State of Sustainability

August 4, 2022

Sustainability is having a significant impact on product selection in the building materials industry. The effects of these choices are evident on buildings being constructed around the world.

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Better Connected: LinkedIn for Building Materials Brands

July 7, 2022

When it comes to social media platforms, LinkedIn remains one of the preferred communities for building products brands seeking to grow their business, find new customers, and recruit new team members.

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Top 10 Considerations When Selecting an Ad Agency in the Building and Construction Industry

June 23, 2022

BLD Marketing has been dedicated to the building and construction category for more than two decades. We exclusively service building materials brands and have added several new clients to our roster over the past two years since our ownership and name change. This effort is all aimed toward building our brand into a results-oriented, digital marketing firm serving both the commercial and residential building materials markets. We have experienced significant growth recently and have interacted with a number of brands in the category to determine their needs and how we can best help them. Here’s what we have learned.

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Exceeding Expectations: Knowing What Your Target Audience Wants

June 9, 2022

Ways for Building Materials Brands to Meaningfully Deliver on Their Marketing Efforts

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The Millennial Homebuyer

May 25, 2022

A different approach, new triggers

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Pour the Foundation First: A Strategic Plan for the Brand

May 9, 2022

BLD Marketing recently sat down with its president, Dave Sladack, for an inside look at the agency’s strategic planning process, what is required, and why it works.

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Q&A: Interior Design Trends and the Responsibility of Today’s Designers

May 5, 2022

BLD Marketing sat down with president-elect of the 2022 Georgia ASID chapter, Tara Rae Hill, ASID, RID, and creative director and owner of LittleFISH Think Tank, a multi-dimensional creative solutions studio

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A Marketing Matrix in Transition

April 6, 2022

Are Your Budgets Aligned with Today’s Updated Standards?

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Sales Enablement Strategies for Building Products Manufacturers

April 5, 2022

In a world where access to information is instantaneous through an electronic device that fits in the palm of your hand, the sales cycle for a building materials manufacturer follows an entirely different set of rules than it did years ago. 

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Achieving Message Consistency for Your Building Products Brand

March 23, 2022

As a building products manufacturer, your company should have a carefully crafted brand voice that helps to define who you are in the marketplace.

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Customer Retention: What It Takes

March 15, 2022

New customers are important to grow your building materials business. However, studies have found that it costs five times as much to attract a new customer than it does to keep a current one.

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Positioning Your Building Materials Brand as a Thought Leader

March 2, 2022

Case studies can be extremely effective in motivating potential customers by providing examples of your products in use.

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Making the Case: Why Case Studies are Critical for Building Material Manufacturers

February 22, 2022

Case studies can be extremely effective in motivating potential customers by providing examples of your products in use.

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Hold the Phone: Customer Service in the Digital Era

February 16, 2022

When your customers have an issue with a product, they turn to the internet to solve the problem. That typically means engaging your building materials company’s website for a chatbot if it is available.

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Social Media Audit: What Channels Are Best for Your Company?

February 10, 2022

With so many social media platforms available, selecting the right one for your business can be confusing. Without a strategy behind social media, pages fizzle out, and the potential success is not realized.

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BLD Marketing Wins Industry Accolades, Demonstrates Year-Over-Year Growth at Start of 2022

February 7, 2022

Team Secures Two PRSA Awards, Adds Several New Accounts to Client Roster

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2022 Building and Construction Industry Trends

January 26, 2022

A Conversation with Paul Giovannoni of FMI Consulting

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Welcome to the Exurbs

January 18, 2022

Changing Values and Technology Make Exurb Living Desirable

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An Inside Look at Building Enclosure Trends

December 6, 2021

BLD sat down with industry veteran, Jeff Peskowitz, to take a closer look at the trends affecting commercial construction as it relates to the building enclosure

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The Manufacturer's Mindset: Filling the Gap

November 15, 2021

Smarter Synergies for Building Materials Companies

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Hot Commercial Segments in 2022

November 8, 2021

After weathering quite the storm amid the global pandemic, the commercial construction market is showing signs of strength as 2022 approaches.

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The Open Rate Conundrum

October 21, 2021

The open rate has long been seen as a baseline metric for engagement with a company's eMarketing efforts.

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Training Smart: Distance Learning

October 13, 2021

If you are charged with selling products to stakeholders in the building and construction trade, you know that the sales engagement is much different than many other industries - from how you engage prospects, to the sales cycle, to a host of other factors.

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How the Cookie Will Crumble

October 6, 2021

With the ubiquity of the world wide web, 'cookies' have taken on another meaning. In the digital world, cookies are files that hold information about your activity on the internet.

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Filling the Funnel

September 29, 2021

As a building materials manufacturer, it is critical for you to build, nurture, and maintain a lead generation program designed to attract interest from prospects, introduce your brand and your products to them, and ultimately convert them from passive observer to active customer. That journey between those two points in the lead funnel typically does not follow a straight line and is fraught with obstacles.

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BLD Marketing Integrates CNVRT into Agency Offerings

September 20, 2021

BLD Marketing is further diversifying its service array by integrating CNVRT - formerly a sister company - into the agency's offerings. The move differentiates BLD Marketing by adding sales consulting as a practice area available to the agency's clients that all come from the building and construction industry.

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Making Your Video Content Count

September 15, 2021

Video is now a key component of any marketing strategy for B2B organizations. Published in 2021, Wyzowl's seventh annual 'State of Video Marketing' survey shows that 86% of businesses use video as a marketing tool, and 93% of marketers who use video say that it is an important part of their marketing strategy.

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From Journey to Destination

September 8, 2021

Straightforward Tips for Website Optimization

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Successful Employee Engagement on Social Media

August 31, 2021

How to Widen Your Reach as a Brand

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Threat and Opportunity Analysis: The Residential Construction Market

August 5, 2021

What Happens When Product is in Short Supply

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Dialing It In

July 27, 2021

Digital Marketing Backed by Sound Planning

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Integrated, Evergreen Training Is the Future for BMM

July 20, 2021

How A Comprehensive Technology Training Solution Can Take Your Building Materials Company to the Next Level

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New Collaborations Provide Expanded Service Array to BLD Marketing Clients

July 14, 2021

Agreements Augment Offerings in Data Management, Lead Cultivation, Content Marketing

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BLD Marketing Forms Strategic Alliance with Concora

July 6, 2021

Move Designed to Enhance Clients’ Digital Marketing Ecosystems

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The Battle for Finding and Keeping Workers

June 30, 2021

The New Unicorn - Qualified Workers in the Building/Construction Category

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The Homebuying Journey of a Millennial

June 25, 2021

The Millennial Homebuyer - A Different Approach, New Triggers

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Remove the Digital Guesswork

June 17, 2021

A Search Engine Marketing Primer

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Is Your Organization Ready for a Crisis?

June 1, 2021

Preparation Cannot Wait

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Successful Social Media Engagement

May 20, 2021

In the past 20 years, social media has revolutionized how we interact and engage as a society. It began as a phenomenon geared toward college students (think Mark Zuckerberg and Facebook). Today, it has evolved into an unmistakably powerful societal tool, one that occupies hours in a person's daily life and consistently impacts everything from the flow of information to the outcomes of elections.

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You Have a Great Lighting Solution, Now You Need Great Customers

May 6, 2021

According to AIA, 85% of an architect's buying journey was conducted online in 2020. Think about your personal life - from clothes, to appliances, and even groceries. What percent of your buying is now done online?

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Yellow Hat Sales Training is Exactly What We Need

May 6, 2021

Our marketing teams found ways to remain relevant and bring leads in the door without hand-shaking events like tradeshows and conferences. Sales organizations have also pivoted, but for many BMMs, it's been a fire drill.

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The Sales Process is Evolving. Are You Ready to Adapt?

April 28, 2021

Remember the days when there was a clearly defined line between field sales and inside sales? Sales professionals in either one of these disciplines had distinct roles and job responsibilities. Then came a global pandemic and a nearly universal drive by employers of every kind - including building materials manufacturers (BMMs) - to embrace remote work.

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Top 5 Best Practices for Effective Email Marketing

April 28, 2021

BLD Marketing can guide you through the entire process, which includes developing a content marketing program specific to eMarketing and then recommending the right tool based on your budget, the size of your contact database, use of targeted landing pages, and the overall needs and goals of your organization.

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Building Materials Sales, Channel and Marketing Services - Tailored to Private Equity

April 23, 2021

Work directly with building materials industry professionals, experienced managing, directing and executing fully integrated marketing, sales and channel programs for building materials investors.

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BLD Marketing Generates Additional Growth in First Quarter of 2021, Adds Four New Team Members

April 20, 2021

BLD Marketing is responding to another period of substantial growth in the first quarter of 2021. Since the beginning of the year, the agency has added three sizable accounts to its roster after securing a total of twelve new accounts during 2020. To manage the sustained growth trajectory, BLD Marketing has added four experienced practitioners to its ranks.

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Technology and Digitization: The Impact on the Delivery of Building Materials

April 5, 2021

The building materials industry has always been slow to adopt new technology and digitization trends. Complex industry dynamics and external market forces found in the construction ecosystem are key factors in the pace of adoption.

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CNVRT Launches Yellow Hat: The Ultimate Sales Training Resource for Building Materials Companies

April 5, 2021

Comprehensive Distance and In-Person Training Resource Delivered by Building Materials Experts, Now Available

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Power Your Digital Marketing Ecosystem

March 22, 2021

Every day, our lives become more intertwined in a digital world. For more than two decades, the evolution of the internet, e-commerce, mobile devices, and apps have transformed our lives - from how we receive and consume information and entertainment to how we search and buy products.

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Programmed for Success

March 9, 2021

The digital evolution continues to redefine how building materials manufacturers create awareness for their products amongst the people that count - architects, specifiers, developers, contractors, and building owners.

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Sales Budgeting for Building Materials Companies – Benchmarks, Changes, and New Approaches

March 6, 2021

The '2020 CMO Survey' shows that B2B manufacturers, specifically those in the construction sector today, are spending on average 9-13% on marketing as a percentage of revenue.

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Building and Marketing a Healthier Home

February 23, 2021

The pandemic has heightened the homeowner’s appreciation for a more safe and responsible home living environment.

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A Statistical look at the U.S. Homebuyer by Generation

February 19, 2021

2020 Homebuyer and Seller Trends

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Trade Show Tradeoff: Time for Re-Evaluation

January 27, 2021

As a building materials manufacturer (BMM), you know the drill. It is one you have likely conducted every year when it came time to lock down your marketing budget. Carefully select which industry trade shows make sense for your company. Then, determine the size and scope of your exhibit or your booth, design it, build it, and ship it.

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Healthy Buildings Are in High Demand

January 18, 2021

Certain events are disruptors. They have the ability to swiftly shift what we value in life, and they have the power to reset expectations for new norms.

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What is a “Skyscraper Post” and How Does it Work?

January 13, 2021

Google loves trends and relativity.

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Redesigned BLD Marketing Website Features Enhanced User Experience, New Brand Video

January 12, 2021

BLD Marketing has entered 2021 with a newly redesigned website that prominently features the agency's recently produced brand video on its formula for delivering results to building materials manufacturers (BMMs). Launched in December of 2020, the new site simplifies the user experience and creates an intuitive journey that enables visitors to become familiar with BLD Marketing and its services.

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Fueling Your Brand's Engine

December 7, 2020

For an automobile to be a true high-performance sports car, it must come with more than just a sleek look and a shiny paint job. It must be the product of precision engineering, and it requires the right kind of fuel so it can reach its potential on the road.

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FROM SLEEP AND EAT TO LEARN AND EARN

December 2, 2020

Seemingly gone are our traditions of leaving the house at 8 AM to commute to work or meet the bus for school. These century-old family behaviors are changing from merely sleeping, eating, and leisure activities in our homes to one where children and parents are co-mingling each day to receive the education they need and to earn the income they require to enjoy their quality of life.

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BLD Marketing Responds to Sustained Agency Growth, Welcomes Six New Team Members and Promotes Two Others

November 30, 2020

BLD Marketing, a results-based, digital-first, full-service strategic marketing agency serving the building materials category exclusively throughout North America and abroad, has engineered substantial growth in 2020 despite the ongoing impact of a global pandemic. To respond to that growth, the agency has added six new team members. The new hires are practitioners representing each of the agency's disciplines - account management, PR/content marketing, paid media, creative, and digital.

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84 Lumber Taps BLD Marketing to Create, Launch Nationwide Recruitment Marketing Program

November 19, 2020

BLD Marketing, a results-based, full-service strategic marketing agency serving building materials manufacturers exclusively throughout North America and abroad, has forged a partnership with 84 Lumber to help the company meet its escalating recruitment and hiring needs across the country.

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COVID-19 and the Building/Construction Industry: Risk, Uncertainty and Opportunity

November 12, 2020

This is the first in a series of articles from BLD Marketing that takes a closer look at how key players in the building and construction industry are weathering the global pandemic and how COVID-19 may fundamentally change the design and construction of buildings of all kinds.

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Operation Automation

October 23, 2020

For any business to engineer growth, marketing and sales professionals must ensure that the sales funnel is a beehive of activity. It should be filled with prospects who have demonstrated interest in the company's products and innovations and are primed for engagement - to learn more, to make a sale, and to close the deal.

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Winning Sales Through Analytics

September 29, 2020

The interactions of building materials manufacturers with their target audiences are now taking place in a digital environment. Now that they source, research, qualify, and make early decisions on building products in the residential and commercial market segments online, the role of sales has changed.

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Residential Construction – Trends in a COVID-19 Environment

September 2, 2020

The third in a series of articles from BLD Marketing takes a closer look at residential homebuilding and remodeling in the midst of the global pandemic and how COVID-19 has played a role in new trends.

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BLD Marketing Forges Partnership with Southern Aluminum Finishing

September 1, 2020

BLD Marketing, a results-based, full-service strategic marketing agency serving building materials manufacturers exclusively throughout North America and abroad, recently added to its client roster by finalizing a new partnership with Southern Aluminum Finishing (SAF).

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Making the Most of Your Media Spend?

August 19, 2020

All activities are done with one goal in mind: to drive demand activity to a hub. This hub may be your website or an exclusive landing page, where calls-to-action motivate the prospect to provide more information. All driver activity is sourced and tracked to accurately gauge performance of each.

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Influencing Product Specifications Using Today’s Best Practices

August 5, 2020

In today's environment of product promotion to architects and designers, development of winning strategies are primary initiatives for building product manufacturers.

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Commercial & Institutional Construction – Emerging Opportunities with the COVID Recovery

August 4, 2020

This is the second in a series of articles from BLD Marketing that takes a closer look at how key players in the building and construction industry are weathering the global pandemic and how COVID-19 may fundamentally change the design and construction of buildings of all kinds.

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Disrupt your Distribution Channels & Build True Partnerships

July 29, 2020

It takes a village to raise a child is an African proverb that means that an entire community of people must interact with children for those children to experience and grow in a safe and healthy environment, from Wikipedia.

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COVID-19 and the Building/Construction Industry: Risk, Uncertainty and Opportunity

July 15, 2020

This is the first in a series of articles from BLD Marketing that takes a closer look at how key players in the building and construction industry are weathering the global pandemic and how COVID-19 may fundamentally change the design and construction of buildings of all kinds.

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Jeff Jones Joins BLD Marketing as New Account Director

July 2, 2020

BLD Marketing, an ROI-based, full-service strategic marketing agency serving building materials manufacturers exclusively throughout North America and abroad, is adding to its team with the appointment of Jeff Jones as account director. In this role for the agency, Jones will serve as senior strategic counsel and the single point of contact for two of the agency's largest accounts. In doing so, he will marshal the resources of all the agency's disciplines - creative, PR/content marketing, digital and paid media - to deliver integrated campaigns and initiatives designed to champion a client's brand.

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CNVRT is Ready to Accelerate Your Company’s Growth

June 25, 2020

It may be time to re-examine your financial prosperity, survey your employee's happiness, and gauge the satisfaction of your clients and channel partners. If you feel like your business is coasting, CNVRT can help accelerate it, delivering enhanced brand positioning and increased revenue.

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Write Your Own Story

June 15, 2020

In fact, if you are not consistently firing up a storytelling engine for your brand – one fueled by careful planning, constant story mining and a robust engagement strategy – you’re quite simply missing out on a powerful way to lure and win customers.

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Divide and Conquer: Empowering Building Materials Manufacturers to Stay in Their Lane

June 10, 2020

When the conversation shifts to marketing, a disconnect can quickly evolve. The inherent challenge for the marketing function is to get senior leadership to buy in on any investment of marketing dollars.

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Spotlight on the Elevator Industry

May 28, 2020

Development of a sound specification strategy in the commercial segment is imperative to success for any building materials manufacturer (BMM). In the elevator industry, the journey brings a unique level of complexity and challenges.

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Training Practices for Today’s Building Materials Manufacturer

May 19, 2020

In order to be impactful and add value, today’s building materials sales professionals must become trusted advisors to primary influencers (like architects) for product specification and selection.

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CNVRT Partners with VantEdge

May 12, 2020

CNVRT Consulting has formed a strategic partnership with VantEdge eLearning to provide building materials manufacturers access to the industry’s latest training methodologies and practices, including distance training through Learning Management System platforms.

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Getting "Digi" with It

April 28, 2020

Like every other industry, building materials manufacturers (BMMs) must confront the constantly changing dynamics caused by the COVID-19 pandemic – reduced production capacity due to stay-at-home orders, an uncertain supply chain and a slowdown in construction.

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COVID-19’s Longer-Term Impact on the Building Products Category

April 20, 2020

Behavior in the review and selection of building materials by target audiences has changed. Thus, over the past five years, the role of commercial building materials manufacturing sales teams has evolved dramatically.

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Today’s Best Practices for Commercial Building Materials Sales Teams

April 17, 2020

Today’s architects, building owners and contractors that are looking for building product solutions prefer to begin their journey on a manufacturer’s website triggered by an organic search, a click on a digital ad, a media placement, a social media post or an email.

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(Forbes) Seize The Day: 20 Expert Tips From Real Estate Marketers For Managing During The Pandemic

April 14, 2020

BLD president David Sladack offers his insight on the importance of preparing your sales and distribution teams as well as the opportunity to shift marketing and advertising dollars to a digital-heavy effort.

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Marketing for the New Normal in the Building Materials Category

April 9, 2020

For companies and industries of all kinds, a sudden paradigm shift has occurred. In a matter of just a few weeks, America’s businesses big and small have abruptly been forced to change everything they do.

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Is Your Product’s Positioning Aligned Properly with Its Anticipated Journey?

April 7, 2020

Understanding the Rules of Engagement Makes All the Difference

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BLD Marketing Continues Growth and Expansion with Appointment of Media Director, Other New Team Members

April 2, 2020

In the ever-evolving applications and technology space, the advancement of CRM capabilities has been astonishing.

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Trouble Getting Your CRM Off the Ground?

March 26, 2020

In the ever-evolving applications and technology space, the advancement of CRM capabilities has been astonishing.

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Are Your Sales and Marketing Teams Truly Aligned?

March 26, 2020

According to a recent Walker Sands report, 56% of salespeople and marketers claim they operate in silos, separate from their counterparts.

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Communicating with Customers in the Coronavirus Era

March 25, 2020

There is a connection between residential and light commercial construction markets as it relates to marketing strategy, planning, and execution.

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Why Can’t More Building Materials Manufacturers Adopt a Needs-Based Marketing Approach?

March 23, 2020

Products come and go. New products launch and often quickly get copied.

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BLD Marketing Appoints New Senior Vice President of PR and Content Marketing

March 9, 2020

There is a connection between residential and light commercial construction markets as it relates to marketing strategy, planning, and execution.

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Selling Into Government Markets Can Create New Revenue Streams

March 6, 2020

Discovering new  markets to sell your company’s products and services can jolt your long-term perspective on growth.

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LarsonO'Brien Announces Retirement, Changes in Leadership

December 16, 2019

LarsonO’Brien announces the retirement of its CEO and co-founder Ron Larson, along with resulting role changes of its three executive leaders.

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Synergies Between Residential and Light Commercial for the Building Product Manufacturer

December 10, 2019

There is a connection between residential and light commercial construction markets as it relates to marketing strategy, planning, and execution.

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Gen Z Arriving in the Workforce Determined to Win

September 12, 2019

Generation Z – a generation that is serious about success.

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Wish You Had Better Booth Traffic? We Can Help.

August 8, 2019

Building product manufacturers make large investments – both in dollars and human resources – to support annual trade show needs

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Smart Technology is Smart in Multifamily

July 3, 2019

Smart home technology trends are the “talk of the town” among home owners and home buyers.

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Eight Ways Younger, Millennial Architects are Changing the Game

June 1, 2019

Changing Values and Technology Make Exurb Living Desirable

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