Building Industry Trends

Samantha Rayl Interior Designer

Q&A: 2024 Interior Design Trends

Interior design trends are impacted by a wide variety of factors – technology, a growing desire for nature, and even the lingering effects of the global pandemic. BLD Marketing sat down with interior designer Samantha Rayl of R3A Architecture to discuss the latest interior design trends, what is influencing product specification, and how personalization is driving change in the industry.

Social Media

Social Media icons around a phone

Target Smarter, Reach Further: Social Media and Building Products Manufacturers

As a building materials brand, you know that social media should constitute a meaningful part of your marketing and communications efforts, all designed to identify and engage a community of followers and advocates. From digital advertising to community management, meeting your customers where they are is integral to your company’s success – both in person and online.

Strategic Planning

Get Your Plan Together: 2024 Marketing Guide

Get Your Plan Together: 2024 Marketing Guide

As someone charged with developing a marketing plan and budget for your building products brand, you are undoubtedly facing a host of challenges – new opportunities, shifting priorities, ever-changing customer needs and wants, rapidly emerging digital marketing technologies, and finite financial resources. In a hyper-digital world where everyone who matters to you begins their buying journey online, where do you start?

Building Industry Trends

International Builders’ Show 2024

Our Take: IBS 2024

With the latest in everything in interior design and home fixtures to exterior cladding, insulation, windows, doors, and more, the 2024 edition of the International Builders’ Show® (IBS) took over the Las Vegas Convention Center last week.

Building Industry Forecasts

2024-25 Commercial Construction Market Forecast

2024-25 Commercial Construction Market Forecast

What can we expect in terms of growth and performance in commercial building and construction industry in 2024 and 2025? One of the best known sources of data on the subject is the American Institute of Architects, which publish a consensus construction forecast twice a year.

Digital Marketing

Landing Page Best Practices

Landing Page Best Practices for the Building Materials Industry

In the building and construction industry, a landing page and a website serve different purposes. Landing pages act as first points of introduction, providing focused and relevant content based on a highly targeted campaign strategy.

Content Marketing

Story Mining Best Practices

The Perpetual Story Mining Process

Email marketing. Social media. Blogging. Search engine marketing. Paid advertising. Trade show exhibitions. Media relations. If you are a savvy building products manufacturer, each one of these executions is part of your marketing matrix, defined by BLD Marketing as the digital marketing ecosystem.

Strategic Planning

fingers picking up a wooden block from Pareto principle

The Ideal Customer for Your Building Materials Brand

At a recent business lunch, I was asked a thoughtful question by a former colleague, who is also president of her marketing agency. She wanted to know which brand in the building materials category I would love to work on as a client at BLD Marketing.

Digital Marketing

AI cyborg man at a desk artificial intelligence working in the office

How Building Materials Marketers Can Harness the Power of AI

AI has the potential to transform the way we brainstorm, strategize, and work day to day as marketing professionals. Corporate America is still in the early phases of determining how much AI can and should impact their business and how to best utilize the technology while balancing its efficiency with an evolving code of ethics.

Building Industry Trends

BLD logo

BLD Marketing’s Creative Solutions for Vinyl Sustainability Council Recognized by 2023 MarCom Awards

BLD Marketing, a results-based, digital-first, full-service strategic marketing agency serving the building materials category exclusively throughout North America and abroad, recently received recognition for its creative work on behalf of Vinyl Sustainability Council (VSC) from the 2023 MarCom Awards.

Social Media

laptop in a red and yellow background with kpi and social media statistics in the dashboard

Must-Have Social Media KPIs for Building Products Brands

Over the past two decades, social media has evolved from a “nice to have” to a “must have” for a building products brand, whether your company manufactures insulation, insulated metal panels, cladding, windows and doors, or something else.

Content Marketing

On air radio podcast microphone setup environment Adobe stock image #338907430

The Five-Step Podcast Guide for Building Materials Manufacturers

Starting a podcast as a building materials manufacturer might sound like a steep climb, but it can be an effective platform to make a real connection with your audience, showcase your industry expertise, and establish your brand ambassadors as thought leaders in the construction industry.

Building Industry Trends

Making a Plan: Building Materials Marketing for 2024

Making a Plan: Building Materials Marketing for 2024

As a building materials manufacturer, you face a complex set of circumstances as the calendar prepares to turn to 2024. The lingering effects of a global pandemic continue to impact the building and construction industry – both residential and commercial – creating new norms. Talk of a potential recession has not gone away, although there is no firm consensus as to what it might look like or when it might evolve.

Content Marketing

content syndication recycling content image in red and yellow

The Waterfall Effect

Whether your company manufactures building envelope solutions, energy-efficient windows, or high-performance insulation, your brand’s success at driving business rests on its ability to tell a compelling story. You need to be able to differentiate yourself in the marketplace, to demonstrate that a customer should trust you and should buy from you.

Building Industry Forecasts

2023 Commercial Construction Market Projects Growth

2023 Commercial Construction Market Projects Growth

Despite ongoing economic volatility, 2023 is looking strong for the commercial construction market. The AIA’s semi-annual Consensus Construction Forecast is projecting growth for just about every non-residential segment of the construction market. While not as strong as originally anticipated in July, the 2023 forecast suggests there are still many opportunities. The bigger challenge, however, may be in sustaining this momentum into 2024.

Building Industry Trends

Avoiding the Pitfalls of Digital Advertising

Avoiding the Pitfalls of Digital Advertising

In today's fast-paced digital environment, it is an absolute must for brands to capture the attention of their target audiences online. This has created a media landscape that has allowed for digital advertising to thrive and become a foundational component of marketing strategies for building materials manufacturers.

Digital Marketing

Top 5 Best Practices for Search Engine Optimization

Top 5 Best Practices for Search Engine Optimization

As we turn to search engines every day to gather information or do research, businesses are striving to make their websites more visible, to ultimately convert prospects to customers. A recent study from Forbes shows that 68% of online experiences begin with a search engine, with Google currently holding 92% of the total search engine market share.

Building Industry Trends

The Emergence of Prefabrication & Modular Construction

The Emergence of Prefabrication & Modular Construction

Modular and prefabrication construction is gaining traction as an efficient method for building construction projects. Driven by factors such as skilled labor shortages and the need for better project predictability, the market is seeing continual adoption of some level of prefabricated solutions.

Social Media

Your Building Products Brand and Social Media

Your Building Products Brand and Social Media

On a daily basis, we find ourselves glued to our cell phones, bouncing between different social media apps. According to a recent report issued by Datareportal, the typical working-age internet user now spends more than 2½ hours per day using social platforms. That often includes your key audiences as a building products manufacturer – designers, architects, specifiers, builders, contractors, installers, and other key construction professionals.

Building Industry Forecasts

Leading Construction Index Produces Stability

Leading Construction Index Produces Stability

The economic outlook detailed in daily headlines can be a maelstrom of mixed messages. Yet, in midst of the swirl, the construction industry appears to be a buoy of cautious optimism.

Infographics

millenial homebuyer infographic bld marketing 2023

Today’s Homebuyers: Back to the Future

For years, Millennials led the pack when it came to the purchase of homes across the United States. A global pandemic, an uncertain economy, and a host of other factors have shifted the paradigm for home buying. Consequently, for the first time in a decade, a different and older generation is back in the lead.

Building Industry Forecasts

2023 Commercial Construction: Growth on the Horizon

2023 Commercial Construction: Growth on the Horizon

Despite ongoing economic volatility, 2023 is looking strong for the commercial construction market. The AIA’s semi-annual Consensus Construction Forecast is projecting growth for just about every non-residential segment of the construction market. While not as strong as originally projected in July, the 2023 forecast suggests there are many opportunities. The bigger challenge may be in sustaining this momentum into 2024.

Agency News

2023 Planning: Avoid Premature Marketing Budget Cuts

BLD Marketing Generates Ongoing Growth, Prepares for 2023 Office Expansion to Accommodate Momentum

BLD Marketing, a results-based, digital-first, full-service strategic marketing agency serving the building materials category exclusively throughout North America and abroad, is marking another period of substantial growth at the start of 2023 more than three years after the agency’s rebranding.

Infographics

architectural firm infographic 2023

Today's Architectural Firm

Like many industries, architectural firms have experienced changes coming out of the pandemic. On top of that, younger generations are influencing the firms differently. These factors have changed architectural firms in many ways – from their size, culture, where they specialize, and how technology is being adopted. Using the American Institute of Architects recent study, “The Business of Architecture 2022,” BLD Marketing constructed this infographic to capture the current trends.

Building Industry Trends

International Builders’ Show 2023

International Builders’ Show 2023

The 2023 NAHB International Builders’ Show® (IBS) drew 70,000 construction professionals to the Las Vegas Convention Center last week, making it the most attended IBS since 2008.

Marketing Topics

Talking Trade Shows

Talking Trade Shows

Exhibiting at trade shows has been a marketing strategy staple for building materials brands for decades: showcasing products, building relationships with new and existing prospects and customers, and giving the industry a peek behind the curtain into what is new and innovative at your organization.

Content Marketing

Earning Your Spot in the Industry Conversation

Earning Your Spot in the Industry Conversation

Whether you manufacture windows, exterior cladding, insulation, or a multitude of building products for today’s modern construction environment, your marketing program should be comprised of a strategic mix of the three types of media for it to have true impact – paid, owned, and earned media. They all play a major role in raising the level of awareness for your brand in a crowded marketplace.

Content Marketing

Making it Count: Building Materials Brands and the Media Interview

Making it Count: Building Materials Brands and the Media Interview

Perhaps your building materials brand is ready to introduce a product that required years of research and testing, and that product is poised to alter the dynamic for the building envelope or change the conversation about energy efficiency. Maybe your company’s new CEO is ready to articulate a vision for the future of your enterprise, one you seek to share with architects, specifiers, and builders. Or your brand is investing in a massive expansion to increase production and deliver better product turnaround time for your prospects and customers.

Building Industry Trends

2023 Planning: Avoid Premature Marketing Budget Cuts

2023 Planning: Avoid Premature Marketing Budget Cuts

All indications are that we will experience some form of an economic slowdown in 2023. As a building products manufacturer, you are likely casting a wary eye at those predictions and shaping your 2023 budget to compensate for the potential downturn. Consider that inflation and rising interest rates have already negatively impacted the residential construction market.

Digital Marketing

Make It Mobile

Make It Mobile

Think about how many online searches you make and how much time you spend surfing websites on your handheld mobile device. News. Sports scores. Recipes. Shopping. The list goes on and on. This type of online behavior has been adopted by professionals, too, particularly in today’s work-from-home environment.

Building Industry Trends

Sustainability: The Larger Conversation

Sustainability: The Larger Conversation

In a recent Business Wire study, sustainability rated as an important criterion for 60 percent of consumers on a global scale when it comes to making purchasing decisions. Customers want to feel like they have a stake in the planet’s future based on the choices they make.

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